Carpet Care & Maintenance
You may have invested a good deal of money into your carpet. Whether you have or
not, you want it to look its best and last as long as possible. Following these
few simple steps can really aid in keeping up the life and look of your carpet.
• Frequent Vacuuming
• Using Door Mats
• Immediate Spot Treatment
• Professional Cleaning
First of all, frequent vacuuming is the key to good-looking carpet. This is
especially helpful in high traffic areas because it keeps the dirt from working
itself down into the carpet. Placing mats at entrances can help reduce the
amount of dirt that is tracked inside onto the carpet.
Cleaning up spills immediately after they happen is also very important. You can
use the Spot Treatment guide that we have provided to assist you in getting out
stains. If you are unsuccessful after using our tips, be sure to call us right
away! The best chance of getting out a stain lies in the first 48 hours of its
Our third suggestion is to have your carpets cleaned by a carpet care
professional every 6-12 months depending on several factors including children,
pets, smoking and general soiling
Professional Cleaning Tips
Carpet Cleaning Tips & Helpful Hints
Soils are removed most easily when they are dry!
79% of soil present in carpet is dry particulate soil
This is why using a Pile Brush before extracting or bonnet cleaning is so
Hot water is an extremely valuable tool in carpet cleaning!
Cleaning power is doubled for every 17-degree increase in water temperature
over 118 degrees.
A rinsing agent is a very effective tool with regards to carpet cleaning!
It neutralizes the high pH of most cleaning chemicals
It removes chemical residues to prevent rapid re-soiling
Studies show that a hand water rinse only removes 15% of residues. Soft water
rinse removes up to 60% of residues while a rinsing agent removes 90% or more
of chemical residues left in carpet.
The best way to identify an unknown carpet stain is to mist warm water onto the
stain and cover with a Styrofoam cup. Let stand for approximately 30 seconds,
and then simply remove the cup. An odor from the staining material should be
detected in the cup!
100% Clean Carpet Guarantee
We guarantee that we will meet or exceed the cleaning expectations set by our
technicians on the pre-inspection. This guarantee applies to all services that
Upon completion of the services, our technicians will guide you through a
post-inspection of the work performed in your home. If the work has not met or
exceeded the expectations set, there will be NO CHARGE for the services.
In addition, for a period of thirty days after the work is performed, we will
return and re-clean at no additional charge if any service was not performed to
your expectations. Our goal is to turn all of our cleaning appointments into
long-term valued clients that feel so confident in our professionalism and
value that they freely refer their friends and family to Beckett’s.
Offers that are too good to be True…..Probably are!
Tactic #1: Unbelievably Low Price
To some degree, all of us are attracted by low price because we want to work
within a budget. But some carpet cleaners use price as a bait for their false
and misleading advertising. They offer a cheap price -- usually between $5.95
and $9.95 per room -- and then, once they are in your home, they pressure you
into buying "add-ons."
Tactic #2: Bait and Switch - Dual Process Carpet
Today a lot of carpet cleaning services describe their service as a process of
shampooing or heavy preconditioning, followed with hot water extraction
cleaning. Unfortunately, unethical carpet cleaners offer "dual process" as a
bait-and-switch technique. Here's how it's done: First, they "bait" you with a
basic cleaning (single process) at an unbelievably low price. Then, when you
call, they try to "switch" you to more expensive dual process cleaning. If you
don't fall for their switch and choose their basic service, you'll likely
receive poor workmanship using little or no product (detergent and/or
solvents), and they will not guarantee their work.
Tactic #3: Unsupported Claims "This Cleaning Method is the Best"
You'll read this in almost every ad. You'll hear this from virtually every
carpet cleaner. Remember this: The method that's best for you is the method
that achieves your goal. If you want a method that cleans the deep down soil in
the carpet, then a method that top cleans only would not be best for you. So
before you choose a carpet cleaner, identify your objectives. Then select the
method that best reaches those objectives.
Six costly misconceptions about carpet cleaning
Misconception #1: You Should Wait as Long as Possible before
Cleaning Your Carpet.
False. Dirt is an abrasive -- like sandpaper. Every time you step on your
carpet, you grind dirt into the carpet fibers. This cuts your carpet, just as
if you had used a knife. This cutting causes your carpet to wear out faster. A
dirty carpet will not last as long as a clean carpet. And while vacuuming
helps, it's simply not enough. The longer you wait to have your carpet cleaned,
the more damage you do to your carpet and the faster it wears out.
Misconception #2: The Only Reason to Clean Carpet is to Remove Soil / Dirt.
False. As you probably know, outdoor air contains pollens, fungus, bacteria,
air pollution, cigarette smoke, car exhaust and hundreds of other chemicals.
When you come into your home, you carry those pollens, bacteria and chemicals
in your hair, on your skin, clothing and shoes. Not surprisingly, these
chemicals and toxins can wind up in your carpet.
Misconception #3: One Method of Carpet Cleaning is as Good as Another.
We are often asked, "What works better - "dry" or "steam" cleaning?" The
answer is it all depends on the most important thing; the cleaner who is doing
the cleaning. The method is secondary. If you or someone you know
was unhappy with a carpet cleaning job, chances are the technician did a poor
job or chose the wrong method, rather than the method being ineffective.
All methods work great when done correctly and used for the appropriate
situation. It is a fact that no carpet cleaning system can meet all the
requirements of every carpet or of every client; therefore, Beckett’s Carpet
Cleaning offers dry carpet cleaning and “Steam” hot water extraction carpet
cleaning for our customers. Depending on the situation, we will use steam
cleaning, dry cleaning or both in order to get the results you require.
Beckett's also features other types of cleaning techniques however experience
shows the remaining methods are not as effective as the leading two.
Misconception #4: Having the Right Equipment is All a Company Needs to Clean
Your Carpets Properly.
Many companies own the right equipment but a large number of employees don't
know how to use it. You probably know someone who bought the newest computer on
the market but didn't learn how to use it for a year or more. The same is true
with carpet cleaning machines. The company may own good equipment, but the
employees may not know how to use it correctly. This is why it's important that
you choose your carpet cleaner carefully.
Misconception #5: The Company that Offers the Lowest Price is the Company You
Maybe -- but not always. Here are two important points to consider.
Point #1: The price you see offered may not be for the services you
Before you select a company, decide what you want to accomplish. If you want
the carpet cleaner to remove only some of the dirt, you can choose from
hundreds of companies that use small shampooers or other cleaning methods. Or,
you can even rent a machine at the grocery store and do the job yourself.
Point #2: The price you see advertised is probably not the
price you will pay.
Many homeowners have learned that the low price they saw advertised was not the
amount they were charged.
And if you've ever hired a carpet cleaner, you too may have been the victim
of false or misleading advertising. You probably learned the hard way that some
carpet cleaners offer a cheap price -- usually between $5.95 and $9.95 per room
-- and then pressure you into paying a lot more once they get inside your home.
Some of them may even break the law by using illegal bait and switch tactics.
As in all businesses and professions, the carpet cleaning industry has its
share of bad apples. I take no pleasure in telling you this, but some are
unethical -- and sadly, a few are dishonest. By their misleading advertising
and false promises, they cast a dark shadow on our entire industry.
Then you'll find other carpet cleaners service professionals who work hard to
earn your trust and respect. As a way of improving our profession,Beckett's is
dedicated to educating the public. The only way you can make an intelligent
decision is to have all the facts you need.
Misconception #6: Any Honest Carpet Cleaning Company Should be Able to Give You
an Exact Price Quote Over the Telephone.
We wish this were true, but it isn't. Customers often think that if they
want to clean four rooms and the price is $9 per room, then the price will be
$36. But this isn't always true. First, honest, reputable carpet cleaning
companies usually price carpet cleaning by the square foot. So if you'd like
Beckett’s to tell you the exact cost of cleaning your carpet, we need to know
the exact number of square feet that you want cleaned. To get an accurate
measurement, we need to measure the exact size of the carpeted area.
You'll be glad to know that the carpet area to be cleaned is not nearly as
great as most people think, For example, if you want your entire home cleaned
and your home is 2000 square feet, the amount of carpeting to be cleaned might
be only 900-1000 square feet. This is because most home measurements are
outdoor measurements. Plus we deduct the area taken up by walls, room dividers
and the like. The result is that the actual area to be cleaned is usually only
about 60% of the square footage of the home.